What is a Conceptual Model?
A Conceptual Model is a theoretical framework that explains relationships between different variables in a study. It is used to develop hypotheses and guide research without necessarily relying on direct empirical testing.
🔹 Purpose:
✅ Defines key variables and their relationships
✅ Helps in hypothesis development
✅ Provides a foundation for empirical research
✅ Used in conceptual research articles and literature reviews
📌 Steps to Develop a Conceptual Model
1️⃣ Identify the Research Problem
- Define the main issue your research is addressing.
📌 Example: "How does financial literacy impact FinTech adoption in rural India?"
2️⃣ Define Key Variables
- Independent Variable (IV) – The factor that influences outcomes
- Dependent Variable (DV) – The outcome being studied
- Mediators & Moderators – Factors that explain or change the relationship
📌 Example:
- IV: Financial Literacy
- DV: FinTech Adoption
- Moderator: Trust in Technology
- Mediator: Perceived Ease of Use
3️⃣ Establish Relationships
- Draw connections between variables
- Use theoretical support (e.g., TAM, TPB, IDT)
📌 Example: If you are using TAM, you could propose that Financial Literacy → Perceived Ease of Use → FinTech Adoption.
4️⃣ Develop a Conceptual Framework Diagram
- Use boxes and arrows to show relationships
- Show direct and indirect effects
📌 Example Conceptual Model for FinTech Adoption:
📌 Example Conceptual Models in Finance Research
🔹 1. Impact of Financial Literacy on Investment Behavior
✔ IV: Financial Literacy
✔ DV: Investment Decision-Making
✔ Moderator: Risk Tolerance
✔ Mediator: Financial Confidence
🔹 2. Adoption of Cryptocurrency in India
✔ IV: Perceived Risk, Government Regulations
✔ DV: Cryptocurrency Adoption
✔ Moderator: Trust in Digital Assets
🔹 3. Role of ESG Factors in Stock Market Performance
✔ IV: ESG Scores
✔ DV: Stock Returns
✔ Mediator: Investor Sentiment
📌 Tools to Design Conceptual Models
📌 Use these tools to create diagrams:
✅ Microsoft PowerPoint / Word
✅ Lucidchart (Online Diagram Tool)
✅ SmartDraw
✅ Canva
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