PLS-SEM is a variance-based modeling approach that has gained popularity in the fields of management and social sciences due to its capacity to handle small sample sizes, non-normal data distributions, and complex relationships among latent constructs. explain
Your sentence accurately summarizes the advantages of Partial Least Squares Structural Equation Modeling (PLS-SEM) . Here's a clear, expanded explanation of each part of the statement: ✅ “PLS-SEM is a variance-based modeling approach…” Variance-based means PLS-SEM aims to maximize the explained variance (R²) in the dependent (endogenous) variables. Unlike Covariance-Based SEM (CB-SEM) , which focuses on reproducing the entire covariance matrix and overall model fit, PLS-SEM emphasizes prediction and explaining target constructs . ✅ “…gained popularity in the fields of management and social sciences…” PLS-SEM is widely used in: Management research (e.g., leadership, organizational behavior) Marketing (e.g., customer satisfaction, brand loyalty) Information systems (e.g., tech adoption models like TAM/UTAUT) Education and psychology Its popularity stems from its flexibility and suitability for exploratory research and theory building , which ...